MoodSense

An opportunity for app developers to gain real-time market research into the effectiveness of their app.

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Challenge

Being involved in application development on a day-to-day basis and working on several projects simultaneously, we constantly face numerous challenges. Without a doubt, one of the main things for all of the clients and app developers is to understand the users and their interaction with an app.

Branding
Various studies shown that median expected load time for any app is 2 seconds, and it only takes 7 seconds to make a first impression.

Responsive Design

Web Development
Creating a responsive design was paramount in ensuring mobile users adopted the site.

Solution

Having studied the problem, Leto has built MoodSense shifting focus from traditional metrics to sentiment analysis. Using integrated technologies, moodsense tracks user’s emotional state during his or her interaction with an app at all the stages.
MoodSense's innovative approach not only helps to provide a better first impression, but also assists in forming a long-lasting relationship with all kinds of app users.
Knowing how users interact with an app is good, but understanding why they interact in a certain way – is a step further.

Impact

Emotion detection technologies built into MoodSense allow to conduct real-time market research, and most importantly gain a much richer and in-depth data than traditional analytics.