Well established businesses need to innovate even more than ever and this is how we were brought onboard to help Admiral with a new project they were conceptualising.
Admiral is one of the UK’s leading car insurers, but with new competitors appearing constantly (tech driven startups) they wanted help to rapidly build a product to compliment their existing offering that was tailored specifically to the needs of young learner drivers.
We really wanted to enter a new market – although we’re one of the UK’s leading car insurers, learner driver insurance is something we haven’t done before. We’re very proud of the way we work and in particular our claims handling experience, so we wanted to bring that experience to more customers.
Not only did we needed to launch the product fast, but also create a concept that would stand out from the competition. The market was ready, the need was there, but the competitors were catching up – and launching something unique would be the only option. Working around legacy systems, we needed to stay creative and innovative with the proposed idea.
We felt like a Creative Sprint would be a great tool to help us learn about their current pain points and recommend insightful solutions.
They walked into Day 1 of the Sprint with a general idea of what they were hoping to achieve, as they had been brainstorming and discussing this project for weeks before they ‘discovered’ us and got in touch. We helped them further refine their concept, develop focused personas (target market), brainstorm dozens of potential product ideas/features, and then design a prototype that we tested with young people aged between 17-25. The results of the testing were very positive and gave the larger Admiral team confidence with moving forward with the product knowing it was what their target market was looking for.
The project was launched on time, in only 2 months from idea to live product. The team at Admiral were very please with the result and recommended us to other new initiatives internally.
We’re really happy with how customers have responded to the new product. There is a lot of potential with the new product and how we can continue to develop it to bring the best experience and most helpful content to our customers – an app is a possibility.
For us that’s a huge win and when the time comes when we can share actual metrics we will do so gladly!