Why do a creative sprint?
A Creative Sprint is a five-day process pioneered by Google that empowers companies of all sizes to test assumptions with real customers. It is based on the Google Ventures Design Sprint and there was a book recently published on the methodology.
Reducing waste (time, resources or physical) is one of the biggest ways companies of all sizes can be more productive. Over just five days we will help you refine your thoughts and assumptions, design a prototype, and then put it in the hands of actual users to validate it.
We have improved and tailored the process described in the Google Design Sprint to work best for our clients and provide higher return on investment. Taking the best of the Design Sprint process we have added elements specifically designed for enterprise clients.
Large enterprises with a solid business really benefit from innovative thinking. Looking at the business holistically and discovering new opportunities to gain market share is a perfect example of when to do a Creative Sprint.
After the five-day Sprint you will know whether the product/feature you were thinking of is actually what your customers want, and will have the data to back it up should you then need to sell it up the business.
Who is the sprint perfect for?
The Creative Sprint is an incredibly powerful tool that will add value to any company but we find that our clients usually consist of managers in large enterprises.
There is usually a solid existing business plan and they are either looking for innovative ways to increase market share, or are interested in developing a new supportive product to the existing business model.
A good example of this would be the team at Admiral Insurance. Admiral obviously own a huge percentage of the market, but they became aware of emerging startups that were focusing specifically on learner drivers. Admiral wanted help to rapidly build a product to compliment their existing offering but that was tailored to the needs of young learner drivers.
They walked into Day 1 with a general idea of what they were hoping to achieve and we helped them further refine their concept, develop focused personas (target market), brainstorm dozens of potential product ideas/features, and then design a prototype that we tested with young people aged between 17-25. The results of the testing were very positive and gave the larger Admiral team confidence with moving forward with the product knowing it was what their target market was looking for.
“We thought the project flowed really well- we were surprised at how quickly we were able to get a whole new project and all the associated processes up and running.”